{"id":7,"date":"2020-05-13T23:44:17","date_gmt":"2020-05-13T20:44:17","guid":{"rendered":"https:\/\/blogs.e-me.edu.gr\/a662107\/?p=7"},"modified":"2020-08-17T16:03:04","modified_gmt":"2020-08-17T13:03:04","slug":"%ce%bf%ce%b9-%ce%ba%cf%81%ce%b9%cf%83%ce%b9%ce%bc%ce%b5%cf%83-%ce%bc%ce%b9%ce%ba%cf%81%ce%bf%cf%83%cf%84%ce%b9%ce%b3%ce%bc%ce%b5%cf%83-%cf%84%cf%89%ce%bd-%ce%ba%ce%b9%ce%bd%ce%b7%cf%84%cf%89%ce%bd","status":"publish","type":"post","link":"https:\/\/blogs.e-me.edu.gr\/a662107\/2020\/05\/13\/%ce%bf%ce%b9-%ce%ba%cf%81%ce%b9%cf%83%ce%b9%ce%bc%ce%b5%cf%83-%ce%bc%ce%b9%ce%ba%cf%81%ce%bf%cf%83%cf%84%ce%b9%ce%b3%ce%bc%ce%b5%cf%83-%cf%84%cf%89%ce%bd-%ce%ba%ce%b9%ce%bd%ce%b7%cf%84%cf%89%ce%bd\/","title":{"rendered":"\u039f\u0399 \u039a\u03a1\u0399\u03a3\u0399\u039c\u0395\u03a3 \u039c\u0399\u039a\u03a1\u039f\u03a3\u03a4\u0399\u0393\u039c\u0395\u03a3 \u03a4\u03a9\u039d \u039a\u0399\u039d\u0397\u03a4\u03a9\u039d \u03a3\u03a5\u03a3\u039a\u0395\u03a5\u03a9\u039d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5 aligncenter\" src=\"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-content\/uploads\/sites\/136963\/2020\/05\/\u03b1\u03c3\u03b4\u03b1\u03c3\u03b4\u03b1\u03c3\u03b4\u03b1\u03c3\u03b4\u03b1\u03c3\u03b4.jpg\" alt=\"\" width=\"262\" height=\"193\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"authors\"><span class=\"date\" title=\"\" data-toggle=\"tooltip\" data-placement=\"top\" data-original-title=\"\u0397\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7\u03c2\"><i class=\"fa fa-calendar\"><\/i>\u00a0<\/span><\/div>\n<div class=\"body\">\n<div class=\"bodyCopy archiveBody\">\n<p style=\"text-align: center\">\u0397 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03bc\u03b1\u03c2, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b1\u03c3\u03c4\u03b5. \u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2.<\/p>\n<ul style=\"text-align: center\">\n<li>\u0393\u03b9\u03b1 \u03c4\u03bf 2016 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 50 % \u03c4\u03c9\u03bd online \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2.<\/li>\n<li>\u03a4\u03bf\u03bd \u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf (2015) \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b5\u03c0\u03b9\u03b4\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 mobile apps, \u03c0\u03b1\u03c1\u03ac \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7.<\/li>\n<li>82 %\u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf smartphone \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd<\/li>\n<li>30 % \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03bc\u03b1\u03c2.<\/li>\n<\/ul>\n<p style=\"text-align: center\">\u0395\u03bd\u03ce \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03bc\u03b1\u03c2 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, \u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2 \u03c4\u03bf marketing \u03bc\u03b1\u03c2 \u03b4\u03b5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd smartphones, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2.<\/p>\n<p style=\"text-align: center\">\u0397 \u03c3\u03c4\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03ad\u03c7\u03b5\u03b9 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b5\u03bd\u03bf\u03cd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd 270 %\u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf desktop \u03ba\u03b1\u03b9 \u03c4\u03bf mobile.<\/p>\n<p style=\"text-align: center\"><strong>1. \u00ab\u03a4\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf mobile \u03ba\u03bf\u03b9\u03bd\u03cc;\u00bb<\/strong><\/p>\n<p style=\"text-align: center\">\u039a\u03b1\u03c4\u03b1\u03c1\u03c7\u03ae\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03af\u03b1 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2. \u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03b1\u03c5\u03c4\u03bf\u03c4\u03b5\u03bb\u03ad\u03c2 \u00abmobile traffic\u00bb. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03c9 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03ae online \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b1\u03bd, \u03ae \u03ba\u03b1\u03c4\u03ac \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b7 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd, \u03bd\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf brand \u03bc\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03bc\u03af\u03b1\u03c2 \u03c6\u03bf\u03c1\u03b7\u03c4\u03ae\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2.<\/p>\n<p style=\"text-align: center\">\u039c\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2.<\/p>\n<p style=\"text-align: center\">\u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03bf\u03c6\u03b5\u03af\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b9\u03bd \u03bc\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b9\u03b4\u03b9\u03b1\u03b9\u03c4\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2, \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03bc\u03af\u03b1\u03c2 mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2.<\/p>\n<p style=\"text-align: center\"><strong>2. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b5\u03bd-\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 (Mobilize Ads)<\/strong><\/p>\n<p style=\"text-align: center\">\u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b1. \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b9\u03bd \u03bc\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03bf \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b1\u03c2 \u03c0\u03bb\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2, \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf.<\/p>\n<ul style=\"text-align: center\">\n<li>\u0391\u03bd \u03c0\u03c7. \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf Google Search \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd Google AdWords \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf business \u03bc\u03b1\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03ad\u03c3\u03b5\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c4\u03bf \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03cc \u03bc\u03b1\u03c2, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03b8\u03b5\u03af \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03bc\u03b1\u03c2.<\/li>\n<li>\u0389 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03af\u03c3\u03c9\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c4\u03cc\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b5\u03be\u03b7\u03b3\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc video \u03bc\u03b1\u03c2 \u03c3\u03c4\u03bf YouTube \u03c3\u03b5 mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03b5\u03bd\u03b4\u03b5\u03af\u03ba\u03bd\u03c5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b8\u03ad\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf desktop.<\/li>\n<\/ul>\n<p style=\"text-align: center\">\u039a\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b8\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03c3\u03b5\u03b2\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b9\u03b4\u03b9\u03b1\u03b9\u03c4\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 mobile \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03ba\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n<p style=\"text-align: center\"><strong>3. \u039a\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc<\/strong><\/p>\n<p style=\"text-align: center\">\u038c\u03c3\u03bf \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03ce\u03c1\u03b1 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03af\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 digital \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b9\u03bf \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 mobile \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2, \u03c4\u03b1 micromoments, \u03c0\u03bf\u03c5 \u03cc\u03bb\u03bf\u03b9 \u03bc\u03b1\u03c2 \u03b6\u03bf\u03cd\u03bc\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1, \u03bc\u03b5 \u03b1\u03c0\u03ce\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bc\u03b5 \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bc\u03b1\u03c2.<\/p>\n<p style=\"text-align: center\">\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03bb\u03bf\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf digital asset \u03bc\u03b1\u03c2:<\/p>\n<ul style=\"text-align: center\">\n<li>\u03a4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c4\u03bf mobile \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03c2; (\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 top pages \u03bc\u03b1\u03c2 \u03c3\u03b5 \u03b8\u03b5\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc;)<\/li>\n<li>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 (\u03bc\u03b5 \u03b1\u03bd\u03b5\u03be\u03ae\u03b3\u03b7\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc exit rate);<\/li>\n<li>\u0394\u03af\u03bd\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf \u03b5\u03c5\u03bc\u03b5\u03b3\u03ad\u03b8\u03b5\u03c2 banner \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03bc\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03ae \u03ba\u03b1\u03bb\u03cc \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c4\u03bf \u03ba\u03c1\u03cd\u03c8\u03bf\u03c5\u03bc\u03b5;<\/li>\n<\/ul>\n<p style=\"text-align: center\"><strong>4. \u03a4\u03bf SEO \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b8\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf Mobile index!<\/strong><\/p>\n<p style=\"text-align: center\">\u03a3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae\u03c2, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 Pubcon \u2013 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03c3\u03c5\u03bd\u03ad\u03b4\u03c1\u03b9\u03bf Search Marketing- \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7 Google \u03c0\u03c9\u03c2\u00a0<strong>\u03bf mobile \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd (index) \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/strong>.<\/p>\n<p style=\"text-align: center\">\u03a4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03ae \u03c4\u03bf\u03c5 \u03bf Gary Illyes (@methode)- webmaster trend analyst \u03c4\u03b7\u03c2 Google- \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03b1\u03c5\u03c4\u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03c7\u03b5\u03af\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2.<\/p>\n<p style=\"text-align: center\">\u038c\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u00ab\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u00bb \u03b7 Google \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03cc (index) \u03c4\u03b7\u03c2. \u039c\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03c4\u03bf desktop index \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c0\u03b1\u03bd\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf mobile index. \u039b\u03bf\u03b3\u03b9\u03ba\u03cc, \u03ac\u03bc\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c0\u03c9\u03c2 \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf smartphone.<\/p>\n<p style=\"text-align: center\"><strong>\u03a0\u03bf\u03b9\u03bf\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03b5\u03af \u03b1\u03c5\u03c4\u03cc;<\/strong><\/p>\n<p style=\"text-align: center\">\u0398\u03b5\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u00a0<strong>85 %\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 mobile-friendly<\/strong>\u00a0\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03ce \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03bb\u03b9\u03ac \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03b1\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03ae\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03cc\u03c8\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2.<\/p>\n<ul style=\"text-align: center\">\n<li>\u0395\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b7, \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2: \u0395\u03af\u03c4\u03b5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5, \u03ae \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bc\u03b5\u03bb\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1-\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03cd\u03c0\u03bf\u03c5 schema.org.<\/li>\n<li>\u0395\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b4\u03cd\u03bf \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03bf. \u0391\u03bd, \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03ba\u03b1\u03b9 \u03b7 mobile \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b1 \u03bc\u03ac\u03c4\u03b9\u03b1 \u03c4\u03bf\u03c5 Google (\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, technical SEO, UX, Page Speed etc.) \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b1\u03c2.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><strong>5. Mobile APP vs Mobile Web<\/strong><\/p>\n<p style=\"text-align: center\">\u0393\u03b9\u03b1 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03b1\u03c6\u03ae\u03c3\u03b1\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae:\u00a0<strong>\u03b7 mobile \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ae \u03bc\u03af\u03b1 responsive, mobile-first \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1;<\/strong><\/p>\n<p style=\"text-align: center\">\u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03af\u03b1 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b1\u03c3\u03c4\u03b5. \u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03cc\u03bc\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd mobile apps \u03ba\u03b1\u03b9 web \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c7\u03bd\u03ad\u03c2:<\/p>\n<ul style=\"text-align: center\">\n<li>\u039f \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03bf\u03cd\u03bc\u03b5 \u03c9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b1 mobile apps \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac,<\/li>\n<li>\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u00a0<strong>messaging apps<\/strong>, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1, \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac, \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b1 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf AI, \u03c4\u03bf Virtual Reality \u03ba\u03b1\u03b9 \u03c4\u03bf Internet of Things (\u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ce\u03bd developer APIs) \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u00a0<strong>brand innovation<\/strong> \u03c4\u03bf\u03c5 \u03b1\u03cd\u03c1\u03b9\u03bf.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u03a0\u0397\u0393\u0397 : \u0392\u0399\u039a\u0399\u03a0\u0391\u0399\u0394\u0395\u0399\u0391 (WIKIPEDIA)<\/p>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0 \u0397 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03bc\u03b1\u03c2, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b1\u03c3\u03c4\u03b5. \u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2. \u0393\u03b9\u03b1 \u03c4\u03bf 2016 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 50 % \u03c4\u03c9\u03bd online &hellip; <\/p>\n","protected":false},"author":62111,"featured_media":17,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2"],"_links":{"self":[{"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/users\/62111"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/media\/17"}],"wp:attachment":[{"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.e-me.edu.gr\/a662107\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}