{"id":2,"date":"2025-01-09T15:14:35","date_gmt":"2025-01-09T12:14:35","guid":{"rendered":"https:\/\/blogs.e-me.edu.gr\/a838835\/?p=2"},"modified":"2025-01-09T15:15:53","modified_gmt":"2025-01-09T12:15:53","slug":"2","status":"publish","type":"post","link":"https:\/\/blogs.e-me.edu.gr\/a838835\/2025\/01\/09\/2\/","title":{"rendered":"SPORTS AND FASHION"},"content":{"rendered":"

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Sports and Fashion<\/h1>\n

If you want to be cynical, you could say that the fashion industry is glomming on to sports, and its stars, because that\u2019s the last means of communicating to a wide audience. Designers see Reese, they see Tatum, they see dollar signs. Sure. But isn\u2019t the cynical explanation also the Pollyanna one? Why\u00a0wouldn\u2019t<\/em>\u00a0the fashion industry want to be in business with people who represent the values of hard work and authenticity? Who give us, at a moment when many of us find this rather difficult, something to believe in?<\/p>\n

\u201cI feel like we got to represent the best of America,\u201d Thomas says to me, reflecting on her Olympics experience. \u201cFocused on what brings us together\u2014our dedication, our resilience, our passion for what we do. I felt pride, pride for my country.\u201d<\/p>\n

And on the flip side, as someone who loves fashion, I believe it has more to offer athletes than help with their personal brands. Consider the frilled and bow-bedecked looks Naomi Osaka wore when she made her comeback at last year\u2019s US Open. According to Yoon Ahn, the Ambush designer who collaborated with Osaka and Nike to create the head-turning ensembles, brainstorming began two years ago, not long after Osaka gave birth. She talked to Ahn about motherhood, about wanting to connect to her Japanese roots, about the pressures of professional tennis. \u201cI wanted to give her an outfit that got her away from the pressure,\u201d Ahn explains, \u201cand made her feel like a little girl again walking out on to the court.<\/p>\n

\u201cYou can be a vessel, you can be a shield; you can make armor,\u201d Ahn goes on. \u201cYou empower them. That\u2019s what fashion can do for sport.\u201d<\/p>\n

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